SNAP-Ed Social Marketing Campaign

DSHS is seeking a contractor who will collaborate with the SNAP-Ed Program to develop a brand, conduct market research, and write key messages and content consistent with federal SNAP-Ed Program Guidance and corresponding regulations. The contractor be responsible for generating and sharing content across key media platforms (to be determined based on market research) using audience segmentation. The contractor will also provide professional consultation and technical support to DSHS and its other SNAP-Ed stakeholders. The contractor will be expected to conduct purposeful intervies and surveys with SNAP eligible individuals to inform the development and implementation of the social marketing campaign throughout its entirety.