Outreach and Advertising Services

State
CA
Description
CDI is soliciting proposals from qualified firms to develop and execute an integrated marketing, communications and community engagement effort for the following programs. This effort should include, but not be limited to, regional, in-language and culturally-specific outreach, marketing and communications campaigns throughout the state of California. For the purposes of this proposal, communications is meant to include digital and social media plans with recommendations for complementary earned media outreach to be performed by CDI’s Community Relations and Outreach Branch (CROB). a) Patient and Provider Protection Act (PPPA) Proposer shall place advertisements and/or public service announcements to increase the quantity of calls and website hits related to CDI’s ability to assist health insurance consumers and their health care providers to resolve disputes with health insurers. b) Life and Annuity Consumer Protection Program (LACPP) Proposer shall place advertisements and/or public service announcements to help educate consumers about purchasing and using life insurance and annuity products. c) California Low Cost Auto Insurance Program (CLCA) Proposer shall implement an outreach and advertising campaign to increase the number of consumers signing up for California’s Low Cost Automobile Insurance Program.

State: CA

Listing Agency: California Department of Insurance

Proposal Due Date: 2023-02-10

Submission Type: Physical Copy

Description: CDI is soliciting proposals from qualified firms to develop and execute an integrated marketing, communications and community engagement effort for the following programs. This effort should include, but not be limited to, regional, in-language and culturally-specific outreach, marketing and communications campaigns throughout the state of California. For the purposes of this proposal, communications is meant to include digital and social media plans with recommendations for complementary earned media outreach to be performed by CDI’s Community Relations and Outreach Branch (CROB). a) Patient and Provider Protection Act (PPPA) Proposer shall place advertisements and/or public service announcements to increase the quantity of calls and website hits related to CDI’s ability to assist health insurance consumers and their health care providers to resolve disputes with health insurers. b) Life and Annuity Consumer Protection Program (LACPP) Proposer shall place advertisements and/or public service announcements to help educate consumers about purchasing and using life insurance and annuity products. c) California Low Cost Auto Insurance Program (CLCA) Proposer shall implement an outreach and advertising campaign to increase the number of consumers signing up for California’s Low Cost Automobile Insurance Program.